Through a series of serendipitous events, the Komen Tissue Bank partnered with the Super Bowl Host Committee, which was organizing Super Bowl XLVI in Indianapolis early the following year. This partnership resulted in a project called Indy’s Super Cure.
The goal of this partnership was to collect samples from a large number of women over a two-day period, focusing on increasing minority participation in the tissue bank.
Indy’s Super Cure was extremely successful, resulting in the collection of tissue from 665 racially diverse women in two days – that’s more samples than had been collected in the entire year prior. A gala event that preceded the big game raised $1 million for the tissue bank.
Indy’s Super Cure put the Komen Tissue Bank on a more structured path, yielding collection events that recruited more participants and more formalized volunteer training.