The Gathering

Download ELCN Playbook

If you would like to request a hard copy of the Playbook to be mailed to you or your team, please email

Featured Speakers

Heidi & Pierre Onda

The White Ribbon Project, Co-founders

High school sweethearts since 1979 and married 36 years.

They are the co-founders of The White Ribbon Project, which aims to change the public perception of lung cancer with the message: “Anyone with lungs can get lung cancer and no one deserves it”.

Heidi, a lifelong health enthusiast, health educator, and fitness trainer, with no smoking history, was diagnosed with Stage 3A inoperable cancer of the lung in October of 2018.

Pierre is Heidi’s caregiver and a recently retired primary care physician. 

Lung cancer rocked their world, and they are fighting back strong and encouraging the lung cancer community to unify, stand tall, and increase lung cancer awareness by becoming visible and vocal, humanizing this misunderstood disease.

Dr. Jerome E. Seid

Michigan Society of Hematology and Oncology, Past President
American Society of Hematology Government Affairs Committee, Member

Dr. Jerome Seid is a trained hematology and oncology healthcare provider who is active in the Michigan Oncology Quality Consortium, an organization devoted to the improvement of hematology and oncology care throughout Michigan. From 2016 to 2018, he served as president of the Michigan Society of Hematology and Oncology, an organization devoted to advocacy and education for patients and providers and remains on the board of directors. He currently serves as a member of the American Society of Hematology Government Affairs Committee.

Seid's most recent efforts have been aimed at leveraging his many years of clinical experience and passion for advocacy to help pursue various legislative goals including oral chemotherapy insurance coverage parity and prior authorization reform. He has testified in the Michigan legislature several times in support of these measures. In 2020, Seid was awarded the American Society of Hematology Congressional Fellowship and served a year in the office of U.S. Senator Jacky Rosen (D-NV) where he worked on many issues including the federal response to the COVID pandemic. During that time, he helped draft and introduce two pieces of legislation to create a Medicare payment model for transfusion in the hospice benefit and the expansion of community palliative care services. Since completion of the fellowship, Seid has continued his community practice and begun a broader effort to increase awareness of the importance of advocacy training at all levels of medical education.

Brandon Leonard, MA

LUNGevity, Director of Government Affairs

Brandon Leonard is senior director of government affairs at LUNGevity Foundation, where he leads the organization’s legislative policy activities and co-manages the LUNGevity Advocacy Network. Prior to coming to LUNGevity, Brandon served as associate director of congressional relations at the American Association for Cancer Research (AACR), where he led the organization’s outreach to Congress and managed projects including Hill Days, congressional briefings, and special reports. Previously, Brandon served as vice president of strategic initiatives at Men’s Health Network, leading policy and advocacy activities for the organization. He has also held positions with the Foundation for Sustainable Development and the Office of the Governor of Virginia. Brandon holds an MA in international development studies from George Washington University and a BA in foreign affairs and Spanish from the University of Virginia.  

Terri Ann DiJulio

Terri Ann DiJulio is a three-time lung cancer survivor, stroke survivor, and a member of a multigenerational lung cancer family. DiJulio is a lung cancer patient advocate and activist who raises awareness as a writer and inspirational public speaker.

Presented by:


Support Our Research