The cancer center has embarked on a new partnership with IU Sports Properties.
Launched this past spring, the IU vs. Cancer campaign started as a donor acquisition campaign geared toward IU alumni. The campaign is now expanding to reach a wider audience to raise awareness about the cancer center’s lifesaving cancer research.
During all home IU men’s and women’s games, LED advertisements for the campaign will appear courtside in iconic Assembly Hall as well as on the basketball post. Spectators in Assembly Hall will see the ads — and so will a national TV audience. IU games are broadcast on the Big Ten Network, CBS Sports, Fox Sports 1, ESPN, and others.
Like our sponsorship of Jackson Lee Racing, our series of ads at Indianapolis International Airport, and our presence at the Indiana State Fair, these ads will continue to build awareness of our impactful cancer research that benefits Hoosiers and others.


