Rethink Tobacco Indiana (RTI) is a statewide grant initiative aimed at creating awareness and promoting health systems change related to treating tobacco use and dependence in behavioral health settings.
Rethink Tobacco Indiana aligns with the 2025 Indiana Tobacco Control Strategic Plan’s priority areas of increasing the proportion of Hoosiers not exposed to secondhand smoke, decreasing Indiana adult smoking rates, and maintaining state and local infrastructure necessary to lower tobacco use rates.
An initiative of the IU Simon Comprehensive Cancer Center in collaboration with the Purdue College of Pharmacy and Dr. Karen Hudman of Purdue, RTI provides training and technical assistance for behavioral health organizations and providers.
Together with program co-leaders at the Purdue College of Pharmacy, RTI works with organizations such as community mental health centers, addiction treatment facilities, and transitional housing programs.
RTI encourages behavioral health providers toimprove their knowledge and skills of evidence-based tobacco treatment clinical services. For example, frequent webinars cover tobacco use and treatment topics throughout the year. The RTI staff also provides organizations with one-on-one technical assistance support as they work to integrate tobacco treatment.
In addition to the many free activities and resources for behavioral health systems and providers, RTI offers accredited Tobacco Treatment Specialist training. This intensive training is also available virtually, increasing accessacross Indiana.

