Heather Pirowski has been named director of communications in the cancer center’s Office of Community Outreach and Engagement (OCOE). Heather will be responsible for leading all outreach and in-reach activities of the OCOE, with an emphasis on outreach to marginalized communities in the catchment area. She will develop and implement cancer site specific awareness and behavior change campaigns consistent with OCOE programming priorities in collaboration with program leaders.
Heather most recently served as the founder and executive director of Hoosier Breast Cancer Advocates, where she helped author the bipartisan breast cancer House Bill 1058 that updated Indiana’s dense breast notification law and added “aesthetic flat closure/chest wall” to the definition of breast reconstruction. She led successful outreach campaigns, which included developing the website and social media strategy, that resulted in more than 30 local and national breast cancer, cancer, and women-focused organizations to support HB1058, which unanimously passed and was signed into law by Gov. Holcomb in March 2024.
She also served as director of marketing at Paretta Autosport, where she was instrumental in producing the “Women Who Roar” media campaign and overseeing the “Play Like a Girl” initiative during the Indy 500 Qualifying Weekend.
A graduate of the IU Kelley School of Business, Heather is working a hybrid schedule. Her on-campus office is Gatch Hall CL, Suite 601. She can be reached at hpirows@iu.edu and 278-4724.